6154

COMDEX FALL 2003 LAUNCHES UNPRECEDENTED MULTI--MILLION DOLLAR GLOBAL
MARKETING AND ADVERTISING CAMPAIGN

Momentum for COMDEX Fall 2003 Growing;
More Than 150 Exhibitors, Including BenQ, Computer Associates, and Microsoft Already Onboard

많은 한국기업인들께서 컴덱스폴이 올해에 개최되지 않는것으로 잘못 인식하고 계시는 것처럼 주최측인 키쓰리미디어이벤츠사에서도 컴덱스의 올바른 상황을 전달하기 위해서 대대적인 홍보캠페인을 조만간 펼치기로 하였습니다.

현재까지는 BenQ, Microsoft, Computer Associates등 이미 약 150여개사가 금년도 컴덱스 폴을 통해 IT산업의 신기술을 발표하고, 상호 교류하기로 결정하였습니다. 이들을 비롯하여 많은 IT리딩 기업들은 지난 24년간 기조연설, 컨퍼런스, 교육프로그램 및 다양한 행사를 펼치며 컴덱스 폴을 통하여 IT산업의 발전을 위하여 많은 부분에 기여할 수 있었다고 공감하고 있습니다...


LOS ANGELES, CA , April 15, 2003

COMDEX, The Global Technology
Marketplace, announced today the launch of an unprecedented multi-million dollar global marketing and advertising campaign to begin next month,marking the beginning of the countdown to COMDEX Fall 2003 scheduled November 15-20, 2003, at the Las Vegas Convention Center. Themed "Take Command, Take Control and Take Charge," the campaign is designed to raise brand awareness about the worldwide importance of COMDEX Fall 2003.

For 24 years, COMDEX has served as the technology industry's most important event, providing access to cutting edge conferences, visionary keynotes, valuable networking events, and the world's leading technology innovators.To date, more than 150 exhibitors have reaffirmed their commitment to the COMDEX Fall 2003 show including; BenQ, Computer Associates, and Microsoft.

"For many years we have viewed COMDEX as an important and strategic part of our brand visibility and business development efforts, for both our U.S. constituents and our global community of customers and prospects," said Jon Roskill, general manager, Microsoft Corporation. "Our plans for another successful presence at COMDEX are well underway."

"The commitments made by these leading IT companies highlight the critical role that COMDEX plays in supporting IT buyers from around the world who make technology purchasing decisions," says Robert Priest-Heck, chief operating officer, Key3Media Events, Inc. "With COMDEX Fall 2003 less than seven months away, the event is gaining great momentum. The marketing and advertising initiatives we're launching will burnish the COMDEX message
worldwide, informing millions of prospective buyers and sellers and set the stage for an extremely robust event in November."


The global marketing and advertising campaign will encompass print, broadcast and online advertising in the most widely read business and trade media outlets across the United States, Canada, Asia and Europe. Campaign development and media buying is being handled by Gardner Geary Cole Inc. It begins in May and will continue until the event in November.

"We have squarely focused on helping businesses get the most from their IT investments, while setting the stage for the adoption of important technology breakthroughs that will be featured at this year's event," said Mike Millikin, senior vice president, COMDEX Worldwide."COMDEX Fall 2003 will empower, facilitate, and support the technology industry by bringing together the most qualified buyers and sellers to meet, learn, and make technology decisions."

COMDEX Fall 2003 will focus on seven key innovation areas: data centers, open source, security, Windows.Net, wireless, web services and the digital enterprise. Conference and educational sessions will provide in-depth information on the latest developments and integration strategies taking place to support the growing needs of the global business, IT and developer communities. In addition, COMDEX Worldwide recently announced plans to launch a year-long schedule of sector-specific, intensive one-day Innovation Forums and a kick-off campaign for exhibitors, each designed to foster collaboration, insight and business development among the worldwide COMDEX community of 500,000+ attendees and exhibitors.

For more information on COMDEX Fall 2003, please visit
http://www.comdex.com.


About Key3Media Group:
COMDEX is a Key3Media event. Key3Media Group, Inc., (OTCBB: KMEDQ.OB)
produces information technology tradeshows and conferences. Key3Media's
products range from the IT industry's largest exhibitions such as COMDEX
and NetWorld+Interop to highly focused events featuring renowned
educational programs, custom seminars and specialized vendor marketing
programs. For more information about Key3Media, visit www.key3media.com

Certain matters discussed in this release are "forward-looking statements,"
including statements about Key3Media's future results, plans and goals and
other events which have not yet occurred. These statements are intended to
qualify for the safe harbors from liability provided by the Private
Securities Litigation Reform Act of 1995. You can find many (but not all)
of these statements by looking for words like "will", "may", "believes",
"expects", "anticipates", "plans" and "estimates" and for similar
expressions. Because forward-looking statements involve risks and
uncertainties, there are many factors that could cause Key3Media's actual
results to differ materially from those expressed or implied in this
release. These include, but are not limited to, economic conditions
generally and in the information technology industry in particular; the
timing of Key3Media's events and their popularity with exhibitors, sponsors
and attendees; technological changes and developments; intellectual
property rights; competition; capital expenditures; and factors impacting
Key3Media's international operations. In addition, the IT industry has
experienced a significant downturn since the middle of 2001 and the
terrorist attacks on September 11, 2001 have adversely affected the economy
generally and significantly decreased air travel in particular. These
developments have and will continue to adversely affect participation and
attendance at Key3Media's events, although the Company is not able to
quantify or reliably estimate the future impact that these matters may have
on its businesses, results of operations or financial condition. The
sections entitled "Item 1. Business - Certain Factors That May Affect our
Businesses" and "Item 7. Management's Discussion and Analysis of
Financial Condition and Results of Operations" in the Annual Report on Form
10-K for the year ended December 31, 2001 filed by Key3Media with the SEC
contain important cautionary statements and a discussion of many of the
factors that could materially affect the accuracy of Key3Media's
forward-looking statements and/or adversely affect its business, results of
operations and financial position. These statements and discussions, as
well as any others contained in Key3Media's other SEC public filings, are
incorporated herein by reference. Key3Media does not plan to update any
forward-looking statements.

# # #

Key3Media, COMDEX, Interop, NetWorld, NetWorld+Interop, and associated
design marks and logos are trademarks owned or used under license by
Key3Media Events, Inc., and may be registered in the United States and
other countries. Other names mentioned may be trademarks of their
respective owners.


Jane B. Welch
Vice President, Public Relations
Key3Media Events, Inc.
5700 Wilshire Blvd., Ste 325
Los Angeles, CA 90036
Ph# (323) 954-6260
Fax#(323) 954-6281
jane.welch@key3media.com

This email was sent to members of the Key3Media All group.